Hi, I'm Gurleen Singh
A Digital Marketing Manager, Driving Growth & Engagement
Detail-oriented digital marketing professional with expertise in SEO/SEM, Google Ads, email marketing, and content strategy. Proven track record in improving engagement, conversions, and campaign performance through data-driven strategies and creative execution.
About Me
Customer-Centric Digital Marketing
Detail-oriented digital marketing professional with experience in SEO/SEM, Google Ads, landing page optimization, and content creation. Skilled in improving engagement, increasing conversions, and executing data-driven marketing strategies across multiple platforms.
Proven ability to manage end-to-end campaigns, optimize user experience, and deliver measurable growth through analytics, creative storytelling, and performance marketing techniques.
Campaign Strategy & Execution
Plan and execute multi-channel marketing campaigns aligned with brand goals. Develop structured campaign assets, manage timelines, and ensure consistent messaging across platforms to drive engagement and performance.
Performance Marketing & Optimization
Manage Google Search Ads and SEO/SEM strategies using keyword targeting, bid optimization, and A/B testing. Improve click-through rates, optimize conversions, and enhance overall campaign efficiency through data-driven insights.
Content Creation & Media Production
Produce high-quality visual and digital content including photography, videography, and social media creatives. Deliver engaging assets that strengthen brand identity and improve audience engagement across platforms.
My Experience
The Journey Of My Design Experience
Walmart Canada | Mar 2024 – Present
Counter Manager
Managed daily department operations ensuring product availability, inventory accuracy, and compliance with standards. Delivered customer support across 100+ interactions daily, resolving issues efficiently and improving service experience. Monitored stock data and improved inventory accuracy by 20%.
CondosHQ | Jan 2023 – Apr 2023
Assistant Project Manager
Developed multi-platform marketing campaigns aligned with brand strategy, increasing engagement by 35%. Designed and optimized landing pages using A/B testing, improving conversion rates by 40%. Managed Google Ads campaigns, enhancing click-through rates by 25% through keyword and bid optimization.
Vipul Sharma Photography | Sep 2019 – Jul 2021
Photographer & Videographer
Executed end-to-end visual content production, delivering 1000+ high-quality assets. Analyzed client requirements and achieved 95% satisfaction through creative execution. Reduced production errors by 30% and improved turnaround time by 40% using efficient editing workflows.
Gurleen Graphy | Sep 2018 – Present
Freelance Content Creator
Built a personal brand delivering commercial photography and content projects. Managed 40+ assignments, producing high-resolution visual assets and improving turnaround efficiency by 30%. Specialized in storytelling through photography, videography, and digital media content.
My Projects
Take a Look At My
Work Highlights
Landing Page Optimization & Google Ads Campaign - CondosHQ
Designed and optimized high-converting landing pages using Unbounce, implementing A/B testing strategies that improved conversion rates by 40%. Managed Google Search Ads campaigns with keyword targeting and bid optimization, increasing click-through rates by 25% and enhancing overall campaign performance.
Performance MarketingMy Education
The Path Of My Educational Growth
Graduate Certificate in Digital Media Marketing
George Brown College, Ontario, Canada
Developed expertise in digital marketing strategies, SEO/SEM, social media marketing, and campaign analytics with a focus on performance-driven marketing.
Graduate Certificate in Broadcasting Performance & Digital Media
Conestoga College, Ontario, Canada
Gained hands-on experience in digital media production, storytelling, content creation, and multimedia communication techniques.
Master of Science in Cinema
Shobhit University, India
Studied film production, visual storytelling, and advanced media techniques, building a strong creative and technical foundation.
Bachelor of Journalism & Mass Communication
Chitkara University, Punjab, India
Built a foundation in media communication, journalism, and content creation with a focus on storytelling and audience engagement.